Pixel for OpenAI Ads →

See what your ChatGPT Ads really sell.

Pixel installs OpenAI's pixel and Conversions API on Shopify in one click, sends every event from the server, and shows the revenue and products your ads bring in.

Install free ↗ How it works
The real Pixel app, running on sample data. Click around.
How it works

Browser tracking misses sales. Pixel sends them from the server.

Five Shopify events, mapped to OpenAI's names and delivered through the Conversions API.

When a shopperShopify eventSent to OpenAI as
Views a pagepage_viewedpage_viewed
Views a productproduct_viewedcontents_viewed
Adds to cartproduct_added_to_cartitems_added
Starts checkoutcheckout_startedcheckout_started
Buyscheckout_completedorder_created

Built for Shopify checkout

Installed as a Shopify app pixel and wired to Shopify's real checkout flow. No theme edits, no developer.

Counted once, every time

Each event keeps one ID on every retry, so a retry never counts a sale twice. Pixel replaces OpenAI's theme snippet, so remove it after setup.

More orders matched

Email, phone and name are hashed in the shopper's browser. IP, browser and shipping location are sent too, so OpenAI can match more orders, always within the shopper's consent.

Your keys stay safe

API keys are encrypted and never shown in full. Your Advertiser key is read-only: Pixel never edits a campaign.

Read our privacy policy

What you see

Your ad account shows clicks. Pixel shows sales.

Every number comes from your real Shopify orders, next to what your ads cost.

Overview Every plan

Events delivered to OpenAI, your next setup step, and how many orders carry match data.

Performance Pro

Revenue, cost per order and ROAS, the path from impression to purchase, and the products ad shoppers buy.

Setup

Set up in about 30 seconds.

Then one step in Ads Manager, and you are measuring.

  1. Step 1

    Install and paste two keys

    Add your Pixel ID and Conversions API key from OpenAI Ads Manager. Pixel checks them and starts sending events.

  2. Step 2

    Pick your conversion event

    In Ads Manager, create a Conversion Event (usually Purchase) and select it on your campaign. Pixel shows you this step when setup is done.

  3. Step 3

    Add your Advertiser key, if you like

    Optional and read-only. On Pro it puts ad spend, ROAS and cost per order next to your Shopify revenue.

One thing Pixel cannot see yet. Shopify only reports a purchase when the shopper finishes on Shopify's own checkout. Orders completed in an outside checkout or a COD form are not captured today. We are building a way to cover these stores.

Pricing

Free for up to 50,000 events a month.

Pro adds revenue, top products, ROAS and up to 1,000,000 events, for $29 a month or $290 a year. It starts with a 7-day free trial.

See all plans
Running product ads?

Product Feed puts your Shopify catalog in ChatGPT Ads, checked and in sync. It has a free plan too.

 See Product Feed →
FAQ

Questions merchants ask before installing

Something else? Email the founder.

Do I need to remove OpenAI's pixel snippet from my theme?
Yes. Pixel replaces it. Running both sends every event twice with different IDs, so OpenAI cannot remove the duplicates and your conversions double. The same goes for any other app or server setup sending events to the same Pixel ID.
Can I use it with OpenAI's ChatGPT Ads app?
Yes, as long as only one app sends conversion events for each Pixel ID. We recommend creating campaigns in Ads Manager and letting Reach handle tracking and your feed. Not sure about your setup? Email us before you install and we will check it.
What do I still set up in Ads Manager?
One thing: create a Conversion Event (usually Purchase) and select it on your campaign. Pixel sends the events, and the campaign needs to know which one to optimize for.
Does it work with third-party, COD or one-click checkouts?
Not yet. Shopify only reports a purchase when the shopper finishes on Shopify's own checkout, so orders completed in an outside checkout or a COD form are not captured today. We are building a way to cover these stores.
Do I need the Advertiser key?
No. Tracking works with your Pixel ID and Conversions API key. The Advertiser key is optional and read-only: on Pro it adds ad spend, ROAS and cost per order next to your Shopify revenue. Pixel never changes your campaigns.
What counts as an event?
Each shopper action Pixel sends to OpenAI: page views, product views, add to carts, checkouts started and orders. Free includes 50,000 a month and Pro 1,000,000.

Start measuring ChatGPT Ads today.

Free plan. Set up in about 30 seconds.

Install Pixel ↗ See pricing